To give the videos a sci-fi feel, anamorphic lenses had been selected for their cinematic aspect ratio and...
Cameras
To give the videos a sci-fi feel, anamorphic lenses had been selected for their cinematic aspect ratio and light-flaring effect. However, given the time they can add to post-production involving VFX, a pivot was made to the more clinical aesthetic and limited distortion of spherical lenses, keeping the tight schedule on track.
To achieve visual cohesion between elements shot on location and visual effects created in post-production, a lens chart was used. With this chart as a guide, the VFX team could apply the appropriate lens characteristics to created assets, ensuring they appeared the same in the on-screen environment as assets shot with a camera.
Video Camera Package
- Blackmagic Ursa 12k – 17:9 8k BRAW 8:1 compression
- DZO Vespid Prime lens kit
- 4x5.65 Tiffen IRND Glimmer Glass ½ filter
- Hollyland Pyro S TX/RX for video transmission
- Blackmagic Assist 7” – 1st AC monitor
- Tilta Nucleus Follow Focus
- Atomos Neon 22 Director’s Monitor
- Sachtler Aktiv8 with Flowtech 75 Legs
- ProAim Dolly Slider
Just as lens choice took VFX workflow into consideration, so did decisions about camera and...
Action
Just as lens choice took VFX workflow into consideration, so did decisions about camera and subject movement. When compositing or masking was involved in a shot, it was best that the camera was either locked off or moving slowly in a single direction. Subjects that needed to interact with a VFX asset would work best if they had little to no movement at all.
As it was important to transport viewers into the mood of each video, a mix of...
Lights
As it was important to transport viewers into the mood of each video, a mix of ambient, practical, RGB, bicolour, and daylight LED lighting was used. This allowed the team to shape, stylize, and control each hero’s environment. The creation of a specific colour theme for each of the three stories helped to pop the elements within scenes and add vibrancy.
Astronaut: Blue/Purple
Dinosaur: Yellow/Green
Racer: Red/Blue
Lighting Package
- MPR Inc. Rentals
- Aputure 1200D
- Aputure 600D
- Aputure Nova 600C
- Aputure MC
- Astera Titan Tube kit
- BVC: Godox Knowled 1200 Bicolor
To execute the vision of the Bow Valley College marketing team, BVC alum, ...
Art Direction
To execute the vision of the Bow Valley College marketing team, BVC alum, Liz Nandee, of Basic Black Designs in Calgary, was brought on to lead set design. With two decades of industry experience and a phenomenal eye for detail, Liz and her assistant were able to conceptualize and build multiple environments tailored to our video heroes at specific stages in life; from childhood make-believers to teenage make-it-happeners.
Sets were outfitted with props that took the smallest of details into consideration, wardrobe was selected, and all of it was coordinated with lighting colours to give each environment a holistic feel.
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"I’ve been working in the TV industry for two decades. VFX techniques I learned at CEA were game changers that gave me the chance to chase my movie dream. This campaign involved tons of talented students and professionals; it was one of the best experiences I’ve had."
"Mentoring the VFX team, watching each artist tackle challenges and push their skills, reminded me of my own journey in the industry. It was a chance to share my technical knowledge and guide the creative process that drives our craft, helping others grow while creating something special together."
"Working in cinematography in India, I delved into the art of visual storytelling. Having added VFX to my skill set, I can bring even more magic to the screen. As a CEA graduate and now instructor, I believe making mistakes while learning is the best way to grow. This experience gave students a chance to do that."
"This was incredibly rewarding, applying my previous knowledge while also learning to work with the advanced tools CEA provided. I enjoyed the collaborative dynamic; reinforcing the importance of teamwork and learning from others. It was exciting to see our ideas come to life in a professional context."
"I’ve wanted to be part of this industry since I was a kid. I’m happy with everything I've learned at CEA and I’m proud of what I've accomplished so far. Working on this campaign was a huge honor. I was so inspired by everyone’s creativity; I hope I can inspire others in a similar way through my VFX career."
To VFX or not to VFX
Production
Post-production
December 2024
December 2024
December 2024
• Calgary Flames hockey games
• Cineplex movie theatres
• Outdoor digital billboards
• Social media digital ads
This certificate program prepares you for advanced studies in animation, modelling, visual effects, or game development.
Advanced Film Production is a full-time, two-year program comprising the five principle domains of live-action film development.
This program focuses on 3D Animation and 3D Modelling and its various departmental specializations.
In this diploma, students will study numerous specializations in VFX, such as modelling, sculpting, texturing/surfacing, lighting, compositing, and FX.
This program is comprised of industry-level courses covering game development’s core disciplines: art, design, programming, and production.
